Photo- Cricket Australia
By SAT Sports Desk
MELBOURNE, 28 September: Dettol and Cricket Australia have announced their new global partnership, supporting the secure and hygienic return of Cricket for Aussie players, staff, fans, and the community.
This summer, players at the elite level, through to junior clubs, can feel more confident returning to grounds, ovals, and backyards thanks to the trusted protection of Dettol and Cricket Australia’s new hygiene measures.
Nick Hockley, Cricket Australia Interim CEO, says, ” We feel exceptionally fortunate and proud to be partnering with Reckitt Benckiser. Dettol is such a well-known and trusted brand with a long heritage, both here in Australia and around the world, and their support will give confidence about protecting the return of community and elite cricket this summer.”
Dettol will join as the naming rights partner of the Men’s One Day International and Men’s T20 International Series as well as the Men’s Support Team, along with a partnership with the World Cup-winning Women’s International team, for the next four years.
integral to the partnership, Dettol and Cricket Australia will help investigate the transmission of germs in the sport, where the use of sweat to polish the cricket ball during gameplay is common practice.
Having heard about Cricket Australia’s plans to test disinfectant on cricket balls, Dettol offered to lend their expertise to test and validate different hypotheses on germ transfer throughout the game in order to help protect players and staff.
Dave Rankine, Regional Director for RB Health ANZ, owner of the Dettol brand, says, “We’re excited to bring the expertise of Dettol to Cricket Australia, partnering together to protect the sport so many Australian’s love, from watching our national teams play to participating in games ourselves through community clubs. Our partnership with Cricket Australia will help to embed important hygiene habits into the lives of all Australians as we enter the new normal.”
The two organizations will work together to develop important hygiene protocols to benefit the teams, support staff, and wider cricketing community. Dettol will also provide products to players, staff, and suppliers offering trusted germ protection throughout the season, in keeping with Cricket Australia’s extensive hubs protocols, says a Cricket Australia media release.
