Cricket Australia targets multicultural communities

Photo: SN/SAT.

By Neeraj Nanda

Melbourne, 18 January: Cricket Australia (CA) is on a mission to promote Cricket as a sport for all. The aim is to make the game reflective of the current and future Australian population, to ensure their involvement and participation all levels of Cricket. Three subcontinent players F. Ahmad, Usman Khawja and Gurinder Sandhu are already in first class Cricket.
It’s ‘National Multicultural Engagement Framework’ for Game and Market Development to grow multicultural participation at all levels of Cricket. Further, the strategy focuses on the creation of role models across players, coaches, umpires, administrators and officials.
This message was given at an interaction with the multicultural media with CA and ICC officials presenting the strategy followed by a lively question answer session. Those present included CA’s Sam Almaliki, Sr. Manager Communiuty Engagement, Andrew Ingleton, Ececutive General Manager, Game and Market Development and John Kent, General Manager, Communications and Communiuty Engagement ICC Cricket World Cup 2015.Pakistan origin Australian cricketer Fahad. Ahmad also answered questions from media persons.
Answering to a question on the coming India-Pakistan match in Adelaide (during the ICC World Cup), Fahad Ahmad said, the Indian team is good and in the previous World Cup India won against Pakistan but Pakistan on its day can win.
In their addresses Sam Almaliki and Andrew Ingleton briefed the media persons how the CA plans and resources are driven by the principals of inclusion that will lead to increased access, choice and opportunities for the multicultural communities.
For more information: or Sam Almaliki – or Aaron Dragwidge –

- SAT News Service.

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