Meat & Livestock Australia video advert lacks sensitivity: Robin Scott

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By Neeraj Nanda

Melbourne,7 Sept: The Victorian Minister for Finance & Multicultural Minister, Hon. Robin Scott has said, “the Meat and Livestock Australia (MLA) video advert lacks sensitivity and should listen to the Hindu community and take their feedback on board before airing the commercial again.”

Talking to South Asia Times (SAT) on the sidelines of a media briefing in the Parliament House today, Hon. Robin Scott said, “I’m disappointed this commercial has aired and caused offense to many Victorian Hindus. We are a proudly multicultural state, where all Victorians have the freedom to be who they are and celebrate their culture and traditions with pride.”

He also added, “will also be writing to the organization to express my concerns.”

Earlier, the Australian Standards Bureau received complaints that the video ad offended the Australian Hindu community also by showing the Hindu deity Ganesha consuming Lamb.

The MLA on its website says, ““The new integrated campaign continues with the theme that Lamb is the dish that brings everyone together, with the creative content for online, social and TV showing the Gods, Goddesses, and Prophets of different faiths and beliefs coming together over Lamb at a modern day spring barbecue.”

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