By Neeraj Nanda
MELBOURNE, 27 September: To mark the occasion of its founder the late Yash Chopra’s 86th birthday on today, Yash Raj Films and Mind Blowing Films paid homage to the illustrious and visionary filmmaker, (who literally changed lives through his cinema) – by launching the trailer of their most ambitious film to date, Thugs of Hindostan (TOH).
Mind Blowing Films (MBF) CEO Minu Bhowmick Lange addressed those present at the high tech Hoyts Imax dedicating the event to Yash Chopra, icon of the Indian film industry and remembered for his memorable movies. Mitu was confident the TOH is a gigantic movie with iconic actors Amitabh Bachchan and Aamir Khan with prominent roles in it.
Marking a first for the Indian and the Bollywood film industry, Yash Raj Films launched the trailer of its upcoming screen spectacle, TOH at the Hoyts IMAX here, in line with the film’s worldwide trailer launch. The launch marked the first of its kind to ever take place at the prestigious screen to date.
A select audience clapped and appreciated the 3minute trailer as the giants of Indian cinema made this critic think as to what was in store in the movie. The tale of an Indian rebel challenging the might of the East India Company sets the tone of this movie
Yash Raj Films has also built up the buzz around the imminent and highly anticipated trailer launch through an innovative marketing strategy to introduce the primary characters of the film through motion posters, prior to the trailer launch.
Thugs of Hindostan is the biggest visual spectacle on the big screen that boasts a larger than life, never seen before cinematic experience for Bollywood audiences. Having pulled off an incredible casting coup by bringing together two of the biggest legends of Indian cinema Amitabh Bachchan (who plays the role of the fierce warrior Khudabaksh) and Aamir Khan (as the roguish Firangi) on screen for the first time, this film is most awaited by audiences. It also stars Katrina Kaif as the gorgeous performer Suraiyya and Fatima Sana Shaikh as the daredevil Zafira.
The film is set to treat audiences across age groups with a visual scale like never before. With the most jaw-dropping action sequences seen on screen to date and an epic war on the seas, the film is set to light up this Diwali.
In yet another first, YRF launched the trailer in IMAX across four continents on the same day, starting in India, Australia, UAE and the UK.
Thugs of Hindostan, is set to release on November 8, in time for the Diwali festivity. The movie is being released in Australia by Mind Blowing Films. www.mindblowingfilms.com