Tag: IFFM2020

The magic of cinema will never fade away: Shoojit Sircar & Ronnie Lahiri

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Photo- MBF

By Neeraj Nanda

MELBOURNE, 18 June 2020: Director Shoojit Sarkar and Producer Ronnie Lahairi whose Amitabh Bachchan, Ayushmann Khurana starrer is making global waves on the streaming service Amazon Prime, remain committed to the magic of cinema which they feel will never fade away.

The two cinema icons were recently participating in the inaugural IFFM Film Club on Zoom organized by the Indian Film Festival of Melbourne 2020, and hosted by Rajeev Masand. Their film Gulabo Sitabo is one of the first mainstream Indian movies to release exclusively on a streaming service.

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Rajeev Masand, Mitu Bhowmick Lange, Shoojit Sircar & Ronnie Lahiri. Photos- MBF

Answering to a question by SAT Editor, Neeraj Nanda, Saoojit Sarkar said, “The magic of cinema will never fade away. When the lockdown opens up, it is normal human behavior to watch something at a stadium, a tennis match, cricket or a movie in a cinema. This because human behavior is to come together and cinema magic will remain.”

“And, of course, streaming services being a new evolution will co-exist with cinema, he said.

Ronnie Lahari said, “We are a community of people and enjoy when we are with a lot of people. That’s not happening when you are watching on a streaming service. These are unrepresented times and we took a decision to release Gulabo Sitabi on the basis of the current situation.”

“It’s not that all our films will be on streaming services. As soon as the lockout opens I will be happy to release my next film on the big screen where everyone can watch it together,” he said.

The IFFM Film Club interview and interaction with Saoojit Sarkar & Ronnie Lahari event on zoom on the eve of the release of Gulabo Sitabo attracted massive participation from across Australia, New Zealand, Fiji, Malaysia, and Indonesia. Host Rajeev Masand’s penetrating questions and interesting questions from participants added to the glory of the unusual but lively and informative interaction. Kudos to IFFM CEO Mitu Bhowmick Lange and the Mind Blowing Films team for this exceptional digital experience. SEE FULL VIDEO BELOW: