By Neeraj Nanda
Melbourne, 12 April: In a coup of sorts the NDTV (India’s leading private TV channel) has ousted Doordarshan (DD) News for SBS TV’s World Watch program. NDTV was roped in after the SBS TV failed to access DD News capsule (for Australia) through the satellite. DD news bulletin in Hindi & English had started only from1st February and lasted around two months with its news vanishing from SBS TV during the Easter here.
Talking to South Asia Times on phone to Christine Heard, SBS Marketing and Communications said, “We were not able to access DD news from the satellite during Easter.”
In a SBS TV media release today Claus Hannekum, Manager of SBS’s International News Service says:
“SBS has been working for five years to add a Hindi news service to World Watch, as the organisation recognises the large number of Hindi speakers in Australia who have been without free-to-air access to news from their homeland.
“When the DDI service stopped, SBS immediately got to work sourcing an alternative. The NDTV bulletins are of a high quality, and I hope the community will enjoy them. SBS apologises for any confusion or inconvenience.”
The NDTV bulletins (which began today, Monday April 12) will air in the same World Watch timeslots: 11 am Mon-Sat on SBS ONE (repeated at 5:20pm on SBS TWO) and 11 am Sunday on SBS TWO.
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