Actress Malika Arora Khan, Louise Asher, Victoria’s Minister for Innovation, Services and Small Business, Tourism, Major Events, Employment and Trade, actress Vidya Balan and Mitu Bhowmick, Director IFFM-2013 in Mumbai during the announcement of Vidya Balan once again being Brand Ambassador of the festival. PHOTO: Mind Blowing Films.
By Neeraj Nanda
Mumbai/Melbourne : Bollywood diva Vidya Balan is all set to sizzle here during the Indian Film Festival of Melbourne 2014 (IFFM-2014). She is returning as the brand ambassador of the festival for the third year in a row. Balan’s name was announced recently during the Victorian government’s trade mission to India.
“I am delighted to announce that Indian film star Vidya Balan will return as the Festival’s Ambassador,” Louise Asher, Victoria’s Minister for Innovation, Services and Small Business, Tourism, Major Events, Employment and Trade said.
Minister for Innovation, Services and Small Business Louise Asher also announced that the Mind Blowing Films would be engaged to continue delivery of the festival until 2015.
“I am pleased to announce, on the Victorian Government’s fifth large scale trade mission to India, that the Indian Film Festival of Melbourne will again offer Victorian audiences the diversity and breadth of culture of Indian cinema in 2014 and 2015,” Ms Asher said.
“It is always very gratifying to get recognition and appreciation for our work and to have that from a foreign audience in a foreign country makes it all the more special,” Vidya Balan added.
Festival Director, Mitu Bhowmick Lange, expressing her happiness over Balan’s re-appointment, said, “We are delighted to welcome the transcendent Vidya Balan back as our Festival Ambassador for IFFM 2014”.
“Such projects play a big part in both cultural and business connections, which is why the Victorian Government is committed to growing our screen industry and growing the Indian Film Festival of Melbourne,” Louise Asher said.
– SAT News Service
