MELBOURNE, 22 April 2022: Subscription Video on Demand (SVOD) market share in the first quarter of 2022 ( January, February, March), in Australia, Amazon Prime Video shows the most growth, adding 2%, while both Netflix and Disney+ grew their shares by 1%. Stan and Foxtel Now decreased 2% whilst Paramount+ suffered a 1% loss within the same period, says Just Watch, the streaming guide.
Netflix has a 28% share and Prime Video has 18%. Stan has 11%, Binge 8%, Foxtel Now 6%, Paramount 7% and 7%^ others.
All three top players in the Australian market, Netflix, Amazon Prime Video and Disney+, grew in shares at the end of Q1 with +2%, +3% and +2% respectively. Despite a steady growth streak since its launch last August 2021, Paramount+ ended up losing 1% at the end of the first quarter.
