By Chris Stokel-Walker
Prepare for plenty of confusion in the coming months, as Facebook – whose products are used by more than three billion people worldwide – has decided to rebrand itself. Here’s everything you need to know.
What has happened?
After plenty of speculation, Facebook, the company that owns platforms including Facebook, Instagram and WhatsApp, rebranded as Meta on 28 October. CEO Mark Zuckerberg told attendees at the company’s annual Connect conference: “Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future. Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and identity on what we’re building toward.”
It’s important to note that Facebook, WhatsApp and Instagram will all be keeping their names. But the company that produces and maintains them will going forward be called Meta – similar to Google’s 2015 corporate restructuring into a parent company called Alphabet. Facebook (the company) even changed the logo outside its building on 28 October.
READ FULL ARTICLE AT – newscientist.com
Source- NewScientist, Technology, 29 October 2021 (Article used as per NewScientist guidelines for website reuse)