MELBOURNE, 5 May 2022: An Indian crime drama about a woman who rises from the underworld to become a powerful political figure is currently the most popular non-English film on Netflix globally.
Gangubai Kathiawadi is also among the Top 10 films in 25 countries this week, including Canada, the United Kingdom, South Africa, Australia, and UAE, and is #1 in nine of them.
Starring Alia Bhatt, the film shot to the top within a week of its premiere on April 26 and has been viewed for 13.81 million hours, says a Netflix media release.
“Our rich variety of Indian films continues to captivate people around the world. This week, Sanjay Leela Bhansali’s masterpiece Gangubai Kathiawadi has found tremendous love from Netflix viewers in India and worldwide,” says Monika Shergill, Vice President, Content, Netflix India.
Netflix continues to attract a global audience for its Indian films, which span many different genres and themes. Since the start of the year, Indian films have made the Global Non-English Film Top 10 for 14 out of 17 weeks.
Nine Indian films have featured in this year’s Non-English Top 10 so far, including the Malayalam-language superhero film Minnal Murali and the Hindi-language action movie Sooryavanshi.
There’s also Chandigarh Kare Aashiqui, a romantic comedy between a bodybuilder and a Zumba teacher, the Telugu-language romantic drama Shyam Singha Roy, and the comedy thriller Looop Lapeta.
The diversity continues with the LGBTQ+ themed comedy Badhaai Do, the political comedy Dasvi, and the sports biopic ‘83 based on the Indian cricket team’s journey to the 1983 World Cup.
Shergill adds: “We are thrilled to partner with the Indian film industry, and enable the best of Indian cinema to be discovered by new audiences as well as by fans who want to relive the magic of their favorite films with friends and family.”