MELBOURNE/MUMBAI, 23 August 2023: Till now, in India, animation was associated with cartoons as entertainment. However, thanks to global content exposure, and the popularity of Japanese animation in India, this has shifted over time. Sony YAY! has transformed from a kids’ TV channel to a holistic kids’ entertainment brand.
With its ever-expanding toon verse, Oggy and the Cockroaches, Obocchama – Kun and Paap – O – Meter, the brand has gained immensely. The channel’s first stint at introducing Anime on TV was a soaring success with the most celebrated Anime of all time- Naruto in five languages. And there is much more.
South Asia Times (SAT) Editor NEERAJ NANDA in Melbourne had a chat recently with LEENA LELE DUTTA , Business Head of Sony YAY! in Mumbai, via Zoom about the channel, its content and its emergence as a leading brand in kids entertainment. Leena in this candid interview traces the channel’s world class animation content deeply embedded in the Indian ethos.
