November 28, 2023: ZEE5 Global has announced a strategic move to aggregate multiple South Asian streaming platforms within the ZEE5 Global platform with the launch of Add-ons in the US.
ZEE5 Global Add-ons will offer subscribers in the US a single-window to access their favourite South Asian entertainment platforms on the ZEE5 Global platform itself, with Add-ons pricing starting from just $1.49 onwards.
The Add-ons currently offers content across languages from streaming platforms like Simply South (all South Indian languages), Oho Gujarati (Gujarati), Chaupal (Punjabi, Bhojpuri, Haryanvi), NammaFlix (Kannada), EPIC ON (Hindi) and iStream (Malayalam) with at least six more being onboarded.
As a first for ZEE5 Global, Gujarati content will be available on the platform to delight the huge Gujarati-speaking diaspora in the US. ZEE5 Global Add-ons partner titles will further add to the platform’s huge catalogue of over 250,000 hours of movies, TV shows, and originals across languages.
ZEE5 Global Add-ons was unveiled by Mr. Amit Goenka, President, Digital Businesses and Platforms and Ms. Archana Anand, Chief Business Officer, ZEE5 Global at a mega event in Mumbai, India attended by Bollywood & Regional celebrities, industry stalwarts and others.
“The launch of Add-ons on ZEE5 Global is a significant milestone, further cementing our leadership position as the No.1 South Asian streaming platform in the US market,” said Ms. Archana Anand, Chief Business Officer, ZEE5 Global, “Add-ons will bring the best of South Asian content from multiple streaming platforms within ZEE5 Global for the diaspora in the US and soon globally, and at the best possible value.”
ZEE5 Global Add-ons is available across platforms like Android, iOS, www.zee5.com, Fire TV, Apple TV, Roku, and Samsung TVs.
