MUMBAI, 28 April 2022: The Amazon Prime Video today announced a movie rental service along with 40 new titles, in Hindi, Tamil and Telugu, across original series, movies and co-productions it plans to launch over the next 24 months. Prime Video Presents India showcase event making the announcements took place at the JW Marriott Sahar, Mumbai, zoomed across the globe.
Several Bollywood stars were in attendance along with Amazon Prime Video’s US leadership team, to make the series of announcements for India.
Dialing up its strategy of bringing the best and latest movies to consumers across languages, Prime Video announced new multi-year licensing deals and co-productions with some of India’s biggest and most successful studios. Prime video also announced its foray into original movie production in India with films in Hindi and Telugu, to be released directly on the service.
The service recently completed half a decade of super-serving customers in India and announced it will more than double its investment in Prime Video India over the next 5 years.
After launching Prime Video Channels last year, in another significant step towards creating a video entertainment marketplace, Amazon today also launched Prime Video Store, its transactional video-on-demand (TVOD) movie rental service in India. Customers can now get early access to the latest Indian and international movies, including a rich catalog of popular movies (award winners and franchises) from around the world on a transactional (per-movie) basis.
