ICC announces broadcast and digital distribution plans for the ICC WTC 2021 (June 18 to 22)

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The International Cricket Council (ICC) has announced the broadcast and digital distribution plans for the inaugural ICC World Test Championship Final being played between India and New Zealand from June 18 to 22, in Southampton.

The coverage will provide global cricket fans with wide-ranging access to the match on television, digital and radio. The TV broadcast plans are headlined by long-term partner Star Sports, broadcasting in five languages in India namely Hindi, English, Tamil, Telugu and Kannada. Indian fans will also be able to watch video clips on Facebook. Additionally, to maximise reach, the ICC has agreed deals with leading global broadcasters, including Sky Sports in New Zealand, Fox Sports in Australia, Supersport in Sub-Saharan Africa, and Sky Sports in the UK. Fans in the US have an array of options, via Hotstar, ESPN+ and Willow TV.

In a service to fans in markets where the ICC does not have a broadcast partner for this event, the match will be streamed live on the new ICC.tv platform. Fans can register to watch the match for free on the website www.icc.tv or download the app in the App Store and Google Play store. This service will be available in all territories where the ICC does not have a broadcast partner for this event.

FULL MEDIA RELEASE WITH ALL DETAILS OF DISTRIBUTION PLANS

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Neeraj Nanda

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