MELBOURNE, 24 July: The Walt Disney Company, Disney Star is all set to broadcast cricket matches held in Australia, in India, and other Asian territories, Cricket Australia (CA) has announced. Currently, Disney Star is India’s leading media conglomerate.
The seven-year deal commencing in 2023-24 will see Disney Star televise Men’s International and Women’s International matches played in Australia as well as the KFC BBL and Weber WBBL.
Disney Star’s massive audience reach will provide enormous exposure for Australian cricket and for CA’s commercial partners in the world’s largest cricket market.
Disney Star also recently won the TV broadcast rights for the T20 Indian Premier League from 2023-27. CA’s alignment with the IPL broadcaster will ensure multiple benefits including widespread cross promotion of the BBL.
Disney Star, Head of Sports, Sanjog Gupta said, “Cricket Australia represents some of the best content that the world of cricket has to offer, be it the standard of cricket played, the popularity of Aussie Cricketers, the rivalries and narratives, or the context of playing in front of expressive crowds and in tough conditions.
Disney Star has been delighting millions of Indian fans by showcasing marquee cricket across our linear and digital platforms.
Some of the most memorable moments for Indian fans have been produced in Australia and we look forward to elevating many more such moments with our unique brand of story-telling, programming, local activations and tech-enabled experiences in association with Cricket Australia.”
