-All available public tickets for Day 1 of Boxing Day Test sold
– Record attendances for a Test against India at Adelaide Oval
-Huge TV audiences watch Australia’s victory
-CA Digital engagement numbers continue to grow
MELBOURNE, 10 December, 2024: All available public tickets for Day 1 of the NRMA Insurance Boxing Day Test have been sold as the enormous fan interest in the compelling NRMA Insurance Border-Gavaskar Trophy series grows.
The MCG will be heaving for one of the great events in world cricket with a possible final release of a small number of public tickets on December 24 the last chance for non-members to get their seats for Boxing Day.
Public tickets for the New Year’s Test at the SCG are also selling fast with only a limited number of Category A and Category B tickets available for Days 1 to 3.
This strong demand comes after record crowds flocked to the Adelaide Oval to see Australia level the NRMA Insurance Border-Gavaskar Trophy 1-1, while viewers again watched the compelling contest in huge numbers across the country on broadcast and digital channels.
The total attendance of 135,012 in three days exceeded the previous record of 113,009 for a Test against India which was set over five days in 2014-15.
The single day attendance record for a Test against India in Adelaide was also smashed both on Day 1 and Day 2 with 50,186 and 51,642 at the ground – the third and fifth highest attendance for any day of Test cricket at Adelaide Oval.
Viewers watched the day/night Test in big numbers with six of the seven sessions averaging more than 1 million viewers across all platforms (Seven, 7plus Sport, Foxtel, Foxtel Go, Foxtel Now and Kayo Sports), and four of those sessions attracting more than 1.4 million viewers.
The Boy from Macksville, a documentary celebrating the life of Phillip Hughes launched after play on Day 1 of the Adelaide Test on Fox Sports, Seven and cricket.com.au with an average audience of 350,000 watching the tribute to the late Australian opener.
Cricket Australia’s digital channels have again recorded strong engagement with an average of 1.1 million Australian users on cricket.com.au and the CA Live app for the three days of the Test up -10% on the first Test.
Total video views from Australian users on cricket.com.au and the CA Live app increased 17 per cent on the first Test despite the Adelaide Test finishing earlier, while there were 208 million video views across CA’s social channels and 216,000 new followers added across the network. That followed more than one million new followers across CA’s platforms in November.